is a contemporary womenswear (but not limited to it!) label based in Romania. The label is the work of Romanian born, Cluj-Napoca based designer Ioana Boros, graduate of the University of Arts and Design of Cluj-Napoca. Focused on contemporary prints and illustrations with minimal lines, colours and monochromatic combinations, our fairtrade designs are playful and innovative, balancing between aesthetics and comfort. In other words, we believe that people are happy when they are comfortable and they must break free from the strict limits of the society, to have some fun. We do not believe in fashion trends, rather we wish to create our own stories through expressing the true self.
is a fashion designer and illustrator.
In recent years she focused on shaping a visual identity related to fashion illustrations that were presented at: group exhibition at CICA Museum in South Korea “Abstract Mind 2019”, group exhibition at CAGE Gallery Barcelona with “Joy” The Big Adwards Edition 2018 , published in Pictoria Vol 2 – “The Best Contemporary Illustrators Worldwide” edited by Capsules Book Australia and featured with “Wall.No.02” in the Fall 2019 Issue 4 of Circle Foundation/Quarterley Art Review, Lyon/France.
She also made the illustrations for the A List Magazine summer issue 2019 and participated in the anniversary exhibition Gala UAD Fashion Design – 25 years- which took place at the Art Museum/Cluj-Napoca.